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From The Collaborative International Dictionary of English v.0.48:
Gear \Gear\ (g[=e]r) v. t. [imp. & p. p. Geared (g[=e]rd); p. pr. & vb. n. Gearing.] 1. To dress; to put gear on; to harness. [1913 Webster] 2. (Mach.) To provide with gearing. [1913 Webster] 3. To adapt toward some specific purpose; as, they geared their advertising for maximum effect among teenagers. [PJC] Double geared, driven through twofold compound gearing, to increase the force or speed; -- said of a machine. [1913 Webster]