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From The Collaborative International Dictionary of English v.0.48:
Gules \Gules\ (g[=u]lz), n. [OE. goules, F. gueules, the same word as gueule throat, OF. gole, goule, L. gula. So named from the red color of the throat. See Gullet, and cf. Gula.] (Her.) The tincture red, indicated in seals and engraved figures of escutcheons by parallel vertical lines. Hence, used poetically for a red color or that which is red. [1913 Webster] His sev'n-fold targe a field of gules did stain In which two swords he bore; his word, "Divide and reign." --P. Fletcher. [1913 Webster] Follow thy drum; With man's blood paint the ground; gules, gules. --Shak. [1913 Webster] Let's march to rest and set in gules, like suns. --Beau. & Fl. [1913 Webster]