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From The Collaborative International Dictionary of English v.0.48:
Jingle \Jin"gle\, n. 1. A rattling, clinking, or tinkling sound, as of little bells or pieces of metal. [1913 Webster] 2. That which makes a jingling sound, as a rattle. [1913 Webster] If you plant where savages are, do not only entertain them with trifles and jingles, but use them justly. --Bacon. [1913 Webster] 3. A correspondence of sound in rhymes, especially when the verse has little merit; hence, a rhyming verse of no poetical merit. " The least jingle of verse." --Guardian. Note: The verses used in commercial advertisements are often called jingles, especially when sung. [1913 Webster] Jingle shell. See Gold shell (b), under Gold. [1913 Webster]